Luka Modric Joins Swansea City Ownership Amid Financial Revamp

Luka Modric, the legendary Real Madrid and Croatia midfielder, has officially taken his first step into football ownership, becoming an investor and minority co-owner of Swansea City. The 39-year-old joins the Championship club’s ownership group alongside Andy Coleman, Brett Cravatt, Nigel Morris, and Jason Cohen — a consortium that acquired the club’s majority stake in November 2023.

Modric expressed his enthusiasm for the club’s rich history and devoted fanbase: “Swansea has a strong identity, an incredible fanbase, and the ambition to compete at the highest level. I want to help build an exciting future for the club.”

His arrival comes at a time when Swansea is seeking to stabilize its financial position. In their latest financial statement, the Welsh club reported a pre-tax loss of £15.2 million for the year ending June 30, 2024. While this marks an improvement from the previous year’s £17.9 million deficit, it underlines the persistent challenges of operating within the fiercely competitive EFL Championship. The club’s annual turnover was £21.5 million, with escalating costs tied to stadium and training facility operations.

Swansea CEO Tom Gorringe highlighted Modric’s value beyond the pitch: “There is no better role model in football. His commitment to our vision and his understanding of our current structure show how seriously he takes this opportunity.”

While Modric remains an active player with Real Madrid — his current contract set to expire in 2025 — his involvement with Swansea represents a long-term strategic investment. The club hopes his global influence can elevate its brand and performance, both on and off the field.

In a joint statement, the Swansea board emphasized Modric’s alignment with the club’s ambitions: “From day one, his passion, football knowledge, and shared vision stood out. We are confident he’ll be a vital asset.”

As the Championship club navigates financial headwinds and seeks promotion glory, Modric’s presence could be a catalyst for a new chapter.

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